
There’s nothing intrinsically better about having an individual-serving cakelet rather than a slice of a communal cake. With a communal cake, the hungry people can have a big slice, the full people can have a little slice, and then when the full people realise they’re not full after all they can have a little more; it’s all very easy. With individual desserts, it’s one-size-fits-all, and unless you’re happy passing leftovers across the table, uneaten half-cakelets just sit there taunting anyone who would have liked seconds.
And yet cakes like these ones make me dissolve into envy: look! A whole cake for each person! Tiny muffins, too small to halve, are the same, and even cornish pasties: food that mustn’t be shared, food still in its ideal complete form, and it’s all yours so you can lick it if you like, or stick your face in it, or cut it into twelve tiny slices and eat them one at a time, and nobody can stop you. I’ve spent the last month intermittently yearning for some dessert rings, so that I too could mould perfect individual desserts; and then I realised that a dessert ring was essentially a £4 cylinder with a hole in the top, such as could be made by, say, cutting the bottom off a paper cup.
Using paper cups isn’t just cheap, it’s also historically appropriate, since paper cups were developed in response to the desire for individual servings. Until the late nineteenth century, communal drinking supplies mostly consisted of “some water” and “a single cup chained nearby”, which worked fine until people found out about germs:
In contrast to this staring death cup (as represented by the Minnesota Board of Health), early-twentieth-century paper cups were marketed as Health Kups, and in a culture postdating romanticism but predating goths, is it any surprise that the Health Kups were the more popular? Even church-goers were fretting about the crumbs floating in their single communion vessel, and digging up logical justifications of individual versions (sadly not marketed as Kommunion Kups):
It has also been claimed that Christ, when he said, “This is my blood of the New Testament which is for many,” pointed to that one cup which he had used, and thereby designated the use of one and only one cup. We shall for a moment concede them the point, however, we shall ask, Where is that cup to which Christ is claimed to have pointed? If that particular cup was “the blood of the New Testament,” then wherein are we justified in celebrating the Lord’s Supper, since we have not that cup? Again, were it possible to produce the identical cup which Christ used, how were it possible for all Christians to drink from that one cup? The absurdity of this argument against the individual cup lies in carrying it to its logical end; namely, producing that cup to which Christ is claimed to have pointed, and then use no other in administering the Sacrament. It would require long years for that one cup to make the circuit, and many would never have the divine pleasure of communing with Christ.
The societal fear of germs was of course a new and enormous thing, causing changes in everything from sanitation to fashion, playing a part in the decline of petticoats and beards: “it is detrimental to the health to allow our beards to grow into such germ-carriers, and in addition it is characteristic of laziness. Besides tickling the ladies they are a harbor for germs”. There are even slightly implausible stories of “a 1907 experiment in which two men kissed a young woman after walking through Paris”, one bearded and one unbearded, in order to compare germs ( “but of course it is vital for the experiment, Pierre! Now do it again, oui. And now you, Auguste. This time open your mouth, my little test subjects, we must get all the germs out, for science”).
In conclusion, we’ve established today that if you have a beard and want to rub it in some food, it’s probably best to go with individual servings instead of one big cake; and as individual servings go these are pretty delicious. (They’re also rabidly inappropriate for the end of winter, full of frozen raspberries and cold, but “seasonal appropriateness” versus “chance to use EXCITING NEW ICECREAM MACHINE that MAKES ICECREAM in the FREEZER and it goes WHIRR and ICECREAM” is a pretty uneven competition.)

